You may be thinking to yourself, what the big deal is with logo design? Why is it so important about logo design and how can it benefit my business? In short, the easiest and most effective way a business or organization can identify itself is through logo design. A logo is for identification. A logo is the face of a business or organization. A logo is what visually connects people to your business. It is the first point of contact. It’s the fingerprint that aids in visually distinguishing a business over its competition. The logo will also appear on any material that is associated with your business, including your website, brochures, corporate stationary, news ads, poster, billboards, product packaging and more. While the look of a logo must be unique, simple and striking, I would like to propose that the meaning, or message contained within a logos primary symbol, or mark, is of even greater importance than its physical appearance.
To clarify, a logo design is typically be made up of a symbol (or mark) accompanied by a companies name and possibly a tagline. There are times when only typography is used. When this is the case, we call this a ‘logotype’. An effective logo design will communicate a business’s core values and objectives. It will stand out and be memorable. If you take the time to look at the logos used for leading brands, you will notice that simplicity is at the core of all logo design. Logo design is meant to be simple. This is because a simple logo is easier to remember than a complex one. It is also easier to replicate, print and size for different uses.
A well designed logo can really make a big difference in the success of your company or project. It should represent you well, and be something you are proud of. Your logo will represent your business for years and decades to come, so make it good. It is the primary aspect of your marketing that requires great care and consideration.
Types of Logo Design
At Marked By Design, we are here to help you make your mark in your chosen industry. Below are a list of different types of logo design we specialize in creating.
- Logo Design for Small Businesses
- Logo Design for Corporations
- Logo Design for Products
- Logo Design for Events or Fundraisers
- Logo Design for Projects
- Logo Design for Trade